Verista, a leading business and technology consultancy dedicated to serving the people and the patients of the life sciences industry, recently named Susan Najjar as Vice President, Marketing. In the newly created role, Najjar will be responsible for the company’s marketing and go-to-market strategies, ensuring that Verista’s cross functional teams, spanning the enterprise, are strategically aligned in support of the ongoing demands and opportunities of their clients within the life sciences sector.
As a member of the Verista executive leadership team, Najjar’s marketing team will drive marketing analytics, research and reporting. Critical to this newly created role will be Najjar’s focus on the ongoing development of the Verista brand and elevation of the company’s digital marketing platform.
Prior to joining Verista, Najjar was Global Marketing Director, Market Access, Patient Support, Patient Safety and Phase IV Solutions for Labcorp. She previously served as Global Marketing Director for Sciformix and Thermo Fisher Scientific and held management positions with Sun Microsystems and Deloitte & Touche Consulting.
“Sue has a compelling background, with extensive marketing leadership experience and the ability to drive marketing strategies designed to create great experiences for both our colleagues and our clients,” says Manny Soman, CEO, Verista. “With her leadership strengths and marketing and engineering background, Sue will certainly impact Verista’s market visibility and brand.”
Najjar earned a bachelor’s degree in chemical engineering and a master’s degree in biochemical engineering from Tufts University. She went on to obtain her MBA from MIT Sloan School of Management.
About Lightview CapitalTM
Lightview Capital is a leading private equity firm focused on providing its portfolio companies deep industry knowledge, insightful experience, and active resources to unlock growth and drive value. Lightview Capital’s approachable investment style combines deep operational and financial experience with an entrepreneurial spirit that delivers measurable results. For more information, visit https://lightviewcapital.com/.