Without patient volunteers, clinical research would not be possible and potentially lifesaving treatments would never reach the market. Many life sciences companies are committed to the development of new therapeutics. One of the biggest challenges companies encounter is finding patients who meet the criteria to participate in clinical trials. Patient recruitment has become increasingly challenging since the onset of the COVID-19 pandemic. To achieve clinical study goals, efficient and effective patient recruitment practices are essential.
In this paper, we will touch upon some patient recruitment motivators as well as initiatives specific to digital and online
engagement.
